PlayGams Privacy Policy

Effective date: 26 May 2026 Last updated: 1 June 2026

Who We Are
Scope of This Policy
Personal Data We Collect
Why We Use Your Data and Legal Bases
Advertising and IAB Europe TCF v2.3
Who We Share Data With
International Data Transfers
Data Retention
Your Rights
California Privacy Rights
Children's Privacy
Security
Third-Party Links and Embedded Content
Automated Decision-Making
Changes to This Policy
Contact

1. Who We Are

The data controller for PlayGams and its associated game subdomains is:

EXMARKETPLACE FZ Ltd Unit P7B-16, Level P7 Park Towers, Dubai International Financial Centre 212278, Dubai, United Arab Emirates

License No.: CL7763
Tax Registration No.: 100317172300003
General contact: info@exmarketplace.com
Advertising / operational contact: info@exmarketplace.com
Privacy / data subject requests: info@exmarketplace.com
EU/UK Representative, if appointed: [TBC]

References to "PlayGams", "we", "our", or "us" mean EXMARKETPLACE FZ Ltd as the operator of playgams.com and related game services.

2. Scope of This Policy

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit playgams.com, play HTML5 games published under the PlayGams brand, create or use a PlayGams account, sign in using Google Sign-In, interact with advertising, manage advertising consent, or contact us directly.

PlayGams is a free entertainment and educational platform. It does not process any real-money financial transactions, banking data, payment-card data, or external wallet data. All in-game balances, currencies, tokens, and economies are entirely fictional and have no real-world value. This Policy therefore does not cover real-money payment data, which PlayGams does not collect.

This Policy does not apply to third-party websites or services linked from PlayGams. Those services have their own privacy policies.

3. Personal Data We Collect

3.1 Account Information

When you sign in using Google Sign-In, we may receive your Google account identifier, name, email address, and profile image URL.

We also create and store an internal user ID, your account role, and your selected interface language.

3.2 Wallet and Gameplay Information

Where applicable, we process in-game wallet balances, gameplay events, gameplay sessions and timestamps, reward and progression data, and technical validation data used to protect the platform from abuse.

Gameplay events may use sequence numbers, signatures, or other integrity checks to prevent fraud, replay, or manipulation.

3.3 Technical and Device Information

When you access PlayGams, we may automatically collect IP address, approximate location derived from IP address, browser and device information, standard HTTP headers, request identifiers, diagnostic logs, and security logs.

3.4 Cookies and Local Storage

PlayGams uses cookies and similar technologies. Some are strictly necessary for the service to work. Non-essential advertising and analytics technologies are used only after consent is granted through our consent-management platform.

We use analytics cookies and similar client-side technologies to measure traffic to the platform, understand how visitors browse the catalog and engage with individual games, identify performance and usability issues, and improve the service. Analytics cookies are not strictly necessary and are loaded only after consent through the CMP. You can withdraw or change your analytics consent at any time through the "Privacy & cookies" link.

Independently of cookies, we also collect basic aggregated statistics on user activity from server-side logs and consented client-side telemetry — including page views, session duration, navigation paths within the catalog, game-launch counts, approximate geographic region derived from IP address, and feature-usage counters. These statistics are processed on the basis of our legitimate interests in running and improving the platform, are stored in pseudonymised or aggregated form, and are not used to identify individual users or to target advertising.

Name	Purpose	Lifetime	Category
`NEXT_LOCALE`	Stores your selected interface language	365 days	Strictly necessary
Auth.js session cookie	Keeps you signed in	Session-bound	Strictly necessary
`cb_lang`	Stores the game-language preference	Until cleared	Strictly necessary
`cb_cheats_unlocked`	Enables internal QA / developer tools where applicable	Until cleared	Strictly necessary
`cameFromCatalog`, `lastGame`	Supports navigation between catalog and game pages	Tab session	Strictly necessary
Analytics cookies	Measure traffic, engagement, and feature usage	Up to 13 months	Consent-based
TCF-managed cookies and storage	Advertising, analytics, and vendor consent	Up to 13 months	Consent-based

You may clear cookies at any time through your browser settings. You may also revisit your consent choices through the "Privacy & cookies" link on the website.

3.5 Information You Provide Directly

If you contact us by email or another support channel, we may process your email address, message content, and attachments or other information you choose to send.

3.6 Sensitive Data

PlayGams does not knowingly collect special-category personal data, such as health data, biometric data, political opinions, religious beliefs, racial or ethnic origin, or sexual orientation.

Please do not submit such information to us.

4. Why We Use Your Data and Legal Bases

Purpose	Data Used	Legal Basis
Account creation and authentication	Account data, session cookies	Contract
Maintaining gameplay and wallet systems	Account, wallet, and gameplay data	Contract
Fraud prevention and platform security	Gameplay, technical, and device data	Legitimate interests
Remembering language and interface preferences	Cookies and local storage	Legitimate interests
Advertising and analytics	Consent-managed cookies and vendor data	Consent
Legal and accounting compliance	Required account or transaction data	Legal obligation
Customer support	Contact data and message content	Contract or legitimate interests
Aggregated product analytics	Pseudonymised or aggregated usage data	Legitimate interests

Where processing is based on consent, you may withdraw consent at any time.

5. Advertising and IAB Europe TCF v2.3

PlayGams may monetise through programmatic advertising.

We use an IAB Europe Transparency & Consent Framework v2.3 compatible Consent Management Platform ("CMP"). The CMP allows you to accept or reject advertising consent, configure consent by purpose, review vendors, and manage legitimate-interest objections where available.

Until consent is granted, advertising vendors are not loaded, advertising cookies are not placed, and advertising-related personal data is not shared with advertising vendors.

Advertising and monetisation partners may include Google Ad Manager, ExMarketplace, Index Exchange, PubMatic, Magnite, SmartAdServer, Ogury, Teads, Seedtag, Xandr, and other vendors shown in the CMP vendor list.

The vendor list shown in the CMP at the time of your visit is the authoritative and current vendor inventory.

6. Who We Share Data With

We may share personal data with authentication providers, hosting and infrastructure providers, database and CDN providers, advertising vendors authorised through the CMP, contracted technical providers, professional advisors, public authorities where legally required, and successor entities in the event of a merger, acquisition, restructuring, or asset transfer.

We do not sell personal data.

We do not use personal data for automated decision-making that produces legal or similarly significant effects.

7. International Data Transfers

PlayGams operates internationally. Personal data may be processed in the United Arab Emirates, the European Union, the United Kingdom, the United States, and other countries where our service providers operate.

Where legally required, we rely on safeguards such as Standard Contractual Clauses, the UK International Data Transfer Addendum, encryption in transit, access controls, and organisational and technical safeguards.

8. Data Retention

Category	Retention
Account information	While the account is active, plus [TBC]
Wallet and transaction data	[TBC: accounting retention period]
Gameplay sessions	[TBC]
Server and edge logs	[TBC: 30–90 days]
Cookies and local storage	Until expiry or deletion
TCF consent strings	Up to 13 months
Support correspondence	[TBC]

When retention periods end, data is deleted or irreversibly anonymised.

9. Your Rights

Depending on applicable law, you may have the right to access, correct, delete, restrict, object to processing, request portability, withdraw consent, or lodge a complaint with a supervisory authority.

To exercise your rights, contact us at: info@exmarketplace.com.

We generally respond within one month, subject to lawful extensions where applicable.

10. California Privacy Rights

If you are a California resident, you may have additional rights under the CCPA / CPRA, including the right to know what personal information we collect, request deletion, correct inaccurate information, opt out of sale or sharing for cross-context behavioural advertising, limit use of sensitive personal information where applicable, and not be discriminated against for exercising your rights.

Where applicable, PlayGams honours valid Global Privacy Control signals.

We do not knowingly sell personal information of minors under 16.

11. Children's Privacy

PlayGams is a general-audience entertainment service and is not directed to children under 13 years old, or under any higher digital-consent age required by applicable local law.

We do not knowingly collect personal data from children below the applicable age threshold.

12. Security

We apply technical and organisational measures appropriate to the risks, including TLS encryption, signed gameplay events, sandboxed iframe architecture, Content Security Policy controls, database access controls, least-privilege access, fraud-prevention mechanisms, and administrative audit logging.

No online service is completely secure.

13. Third-Party Links and Embedded Content

PlayGams may include embedded game content, third-party advertising, external links, and partner integrations.

Third-party services are governed by their own privacy policies.

14. Automated Decision-Making

PlayGams does not carry out automated decision-making that produces legal or similarly significant effects.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date will show the current version.

For material changes, we may provide notice through the website, consent interface, email, or in-product messages.

16. Contact

The easiest way to reach us is the contact form. The channels below remain available for formal or legal correspondence.